Promoting balanced diets and healthy lifestyles

In today’s fast-developing society, changing eating habits and increasingly sendentary lifestyles have contributed to growing levels of obesity and noncommunicable diseases (NCDs) in the European and global population. As one of the key stakeholders, FoodDrinkEurope – representing Europe’s diverse food and drink industry – has committed itself to play its part in contributing to tackle these challenges by promoting balanced healthy diets and lifestyles.

Promoting healthy lifestyles

Promoting healthy lifestyles

The food and drink industry actively supports and often leads efforts to usher in a healthier world by stepping up its efforts in the field of product development, labelling, greater product choice and packaging size.

Education is a key element, however, in supporting the guidance consumers are now given by industry on pack to make choices in line with their dietary needs and, again, food and drink manufacturers have stepped up to the plate to help enable people to make informed choices, regardless of their age or circumstance.

FoodDrinkEurope believes that a healthy lifestyle could and should be adopted from an early age. Our members are actively encouraging consumers to start healthy (consuming breakfast on a daily basis), getting active (engaging in regular exercise) and staying healthy (providing their own employees with nutrition and lifestyle education). These efforts go far in ensuring that families have the best possible opportunities in developing and maintaining healthy lifestyles.

FoodDrinkEurope Actions

The next tabs in this section provide a flavour of the actions FoodDrinkEurope and its members are undertaking on a voluntary basis to support the promotion of healthier lifestyles.